Google now algorithmically ‘soften’ skin - an automated function applied without prior consent to all uploaded images using Google+. They say:
“watch what happens when we apply skin softening… Just gently and beautifully enhanced, we think you are going to love it when we apply it across your photographs”.
The strange keynote pitch (hr:min 1.43) for this service is reminiscent of product marketing for cosmetics. Perhaps we are witnessing the birth a new digital cosmetic industry where skin products are applied to socially shared photographs, driven by a new e-consumerist pressure to improve online appearances. My guess is that a teeth whitening algorithm will soon follow.